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If you were thinking of retiring your Target REDcard after the announcement it was discontinuing the Mossimo and Merona lines, just wait a second. The retail giant just came out with a cute collection of gender neutral clothing from Toca Boca and it will have you back in the aisles like a mom on a mission.

What we love the most about this new line is that it doesn’t put boys and girls into stereotypical colors and designs. The Swedish-based brand has a mission of inclusivity, which aligns with Target’s vision and makes us want to shop there even more! Toca Boca’s clothes, based on the company’s line of digital toys, are primarily gender neutral colors like shades of blue, brown, green, gray, and orange. The designs include adorable Toca Boca characters and patterns. With characters like a sloth and pineapple, what’s not to love?

The line for kids ages 5-9 also includes accessories like backpacks and bedsheets, all available now. Shop the new Toca Boca line at Target just in time for back to school.

(h/t Minq)
(All images credit Target)


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Agnes Hsu is a mom of three and has been inspiring parents and kids to get creative with easy activities and family friendly recipes for over 10 years. She shares her love for creative play and kids food to her 2MM+ followers online. Agnes' commitment to playful learning and kindness has not only raised funds for charity but also earned features in prestigious nationwide publications.