No added sugar started over a decade ago in the London area with a small selection of witty baby t-shirts. Since then, they’ve expanded to include a full range of apparel for both boys and girls. As you can expect from their roots, t-shirts are still part of the mix, with a fun and cheeky look to them.

No added sugar’s clothes are designed with a modern yet classic style you often associate with European designs that’s applied to the patterns and cuts for the clothing, as well as the colors and designs used throughout. Being designed for children, the clothes have utility. Many of the clothes are made out of cotton with a little stretch for comfort and durability.

You can view No Added Sugar’s entire line here. They’re based in the UK but do ship internationally.