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What’s in a name? Maybe everything or nothing at all in this case since there certainly isn’t anything “ugly” about unique Norwegian children’s apparel line, Ugly Children’s Clothing. This cheekily named fashion brand was started by 3 men and a baby, who needed boys’ clothes and ended up on a path to design creative fashionable wear for both boys and girls.

The company grew its line to win many accolades and fashion awards and are widely known for their successful Marius line, based on traditional Norwegian knit patterns, applied to dresses, rompers, pants, and more. Ugly’s also got a fun selection inspired by Norwegian milk cartons from the 70’s, with cute floral prints. Lots of fun designs featuring animals are available as well, rounding out this quirky yet memorable line of children’s wear.

Ugly Children’s Clothing ships worldwide and can be purchased directly from their online store.