Polarn O. Pyret (PO.P for short) is Sweden’s leading children’s wear brand since 1976 and they have been doing great in the U.S. since 2009. You can find them online and at 4 stores nationwide — 2 in New York City, 1 in the Boston area and 1 in Minneapolis. The brand is known for crazy, great play wear (think stripes galore!) and a fantastic selection of outerwear and accessories. Great to see that they offer a ton of wool options too for kids that are washable and not itchy. The brand really focuses on the details that make a difference for kids and parents alike. Like seams that don’t itch, non-binding pants for kids with sensory issues, buttons and snaps that are easy for little fingers, and a great selection on unisex items to provide value to parents and styles to kids that allow the child to shine and not just through the clothing.
The brand offers reasonable pricing with great promotions and sales throughout the year. Be sure to sign up for PO.P’s newsletters. P.S. If you are wondering what Polarn O. Pyret means — the Swedish translation is “Buddy & the Little Guy.” How cute is that? Sign up for PO.P emails to get a FREE SHIPPING code.