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You don’t often see bags made just for kids – that aren’t backpacks – so I was instantly drawn to these cute messenger style bags and totes made with kids in in mind. Mamoo was founded by a mom who learned at a young age the special impact on going on daily “adventures” with gatherings of special items and toys in a bag. Growing up, these daily outings instilled confidence and a sense of natural curiosity in her. The philosophy of being able to carry on these daily adventures in young children is what inspired Mamoo.

Mamoo currently offers a messenger or tote style bag for kids, as well as toddler backpacks. These are handmade in San Francisco and durable, made from heavyweight cotton canvas, with a clean modern style. Mamoo bags have lots of neat details to make the bags functional and handy for kids to carry, such as hidden magnetic snaps, an adjustable shoulder strap, and inside and outside pockets for storage.

For every bag Mamoo sells, 5% of net proceeds go to Reading Partners, a non-profit dedicated to help children in underserved communities learn how to read, so you can feel good about your purchase.

You can view Mamoo bags (from $25) and purchase from their online shop here.