Jeremy Dooley is a designer, with a special focus. He designs typefaces for a living. Typefaces are the designed styles of how type appears, often used interchangeably with “font”, although technically, a font is a specific variation of a typeface – Arial is a typeface, Arial 12 pt bold is a font.
When Dooley became a parent, his parenthood crossed paths with his profession, and he thought about how niche the knowledge about typefaces could be, and how that information is not widely accessible to young children. Thinking about how much children will interact with type, whether through books, websites, or mobile applications, their interaction with type begins at a very early age.
From this was born “The Clothes Letters Wear”, which is Dooley’s pictuer book for children 3+ years old. Successfully backed by a Kickstarter campaign, the book teaches children about type in a simple, accessible way, and uses the notion that letters dressed up in clothes are really the different typefaces. It’s a fun and simple way to introduce the intricacies and beauty of typefaces to children, so they can begin to develop an appreciation as they recognize the differences and creativity in typefaces.
The book is currently available for purchase here.