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Gray Label is the Netherlands-based apparel brainchild of Emily Gray (hence the clever company and clothing line name). Gray Label is all about soft organic fabrics, with an emphasis on cotton in simple yet classic basics in solid colors. The focus and result is a line of contemporary designs that are timeless in an understated way.

Gray Label’s sizes range from newborn to 6 years old. Some of the basics that caught my eye are one-piece rompers (called a summer suit in their collection), short and long sleeved tees (the quintessential basic), and the cute dresses (sleeveless and sleeved). These are simple and classic designs that will never go out of style or season.